Reduced CPA by 42% for a DTC retail brand
Reworked audience strategy, creative testing and landing pages across Meta and Google.
- Industry
- DTC / Retail
- Challenge
- Rising CAC, stagnant ROAS
- Strategy
- Audience refactor + creative testing
- Channels
- Meta, Google, TikTok
- Timeline
- 12 weeks
- Results
- -42% CPA · +38% ROAS